TheStreet.Com Joins The Backflip Network

Backflip Service Enables TheStreet.com Readers to Create Personal Directory of Favorite Web Pages

NEW YORK and SAN FRANCISCO, March 02, 2000 -- TheStreet.com, Inc. (Nasdaq: TSCM), a leading Web-based provider of timely investment news and commentary, and Backflip, Inc. announced today a partnership to help readers of TheStreet.com create their own personal, searchable directory of favorite Web pages.

Under the agreement, a Backflip icon is featured on each story page of TheStreet.com site, allowing readers to store - or "backflip" - articles of TheStreet.com as they read them, so that they can be easily retrieved from each reader's personal Backflip Web directory later.

"This addresses a real need of our readers, and Backflip is an emerging Internet leader. The partnership with Backflip will allow our readers to clip and save TheStreet.com's leading-edge financial news and commentary, so that they can easily come back to it again and again," said Brendan Amyot, Vice President and General Manager, Consumer Markets of TheStreet.com.

"TheStreet.com's readers are some of the most active consumers and users of the Web. Our members were already actively backflipping TheStreet.com's valuable news and commentary, so this partnership was a natural us," said Tim Hickman, Chief Executive Officer of Backflip.

About TheStreet.com, Inc.

TheStreet.com Inc. (Nasdaq: TSCM) is publisher of TheStreet.com, a leading Web-based provider of financial news and commentary. TheStreet.com was founded in 1996, with an editorial team of over 80 experienced financial journalists based in New York City, San Francisco, Silicon Valley and London, and commentators throughout Europe and Asia. Under a recently announced strategy, the Company's main site at www.thestreet.com will become entirely free in the second quarter of 2000, augmented by a network of sites including RealMoney.com, a subscription-based commentary site featuring columnists including James J. Cramer, Herb Greenberg, Adam Lashinsky and dozens of others. TheStreet.com, Inc. has established strategic alliances with The New York Times, FOX News Network, Israel's Ha'aretz Group, America Online, Yahoo!, E*TRADE, DLJdirect, Intuit, 3Com and other leading companies. TheStreet.co.uk, a site majority owned by TheStreet.com, offers financial news and commentary to U.K. investors.

About Backflip, Inc.

Backflip, Inc. (http://www.backflip.com) is dedicated to providing individuals with their personal view of the Web, wherever they are on the Web. Backflip was founded in June 1999, by Netscape veterans Tim Hickman and Chris Misner. The company's investors and board of directors includes three prominent Silicon Valley leaders: Jennifer Bailey, former senior vice president of Netscape; Ron Conway, general partner of Angel Investors; and J. Neil Weintraut, general partner at 21st Century Internet Venture Partners. Headquartered in San Francisco, Backflip currently has more than 35 employees.
 

Contact Information:

Sean McLaughlin
TheStreet.com
Tel: 212.321.5254
Email: smclaughlin@thestreet.com

Veronica Skelton
Sydney Communications for Backflip
Tel: 415.342.3435
Email: vskelton@sydneycomm.com